There’s alot of opportunity can be found within questions (and long phrases).
In June last year, I noticed a long phrase within the Adwords keyword tool with a high amount of monthly searches which had hardly any competition; “When Did The Titanic Sink”. As you can see below, the Adwords keyword tool currently details 49.5k exact match global monthly searches for the phrase.
I decided that I’d rank #1 for the term, mainly as a test to see if the Adwords keyword tool was correct about the volume.
I grabbed the exact match domain whendidthetitanicsink.com and within around 5 minutes, I threw together a quick one paged site. I then submitted the site to quite a few directories as-well as submitting a couple of blog comments and then waited for it to become indexed.
Slowly, within around 5 months, it became #1 within Google for the term which was bringing the site around 1,000 unique searches per month. Then April came this year.
When I created the site, I was unaware that in April this year it was 100th anniversary of the Titanic sinking plus the month where the updated movie was being released. Due to the two events, the site in April pulled in around 90k unique visitors, 96.3% of the visits being from organic search.
I’m sure the site would have received many more visits that month if it wasn’t for the Penguin update. The first Penguin update devalued quite a few of the links which dropped the site to around position 4-5. Luckily, the Penguin update was released towards the end of the month, it would have sucked to miss out on all of the visits during the main peak for the anniversary & movie.
Since the drop, I’ve just left it, I’m not bothered about it getting back to #1. I’ve reached the goal of the site and I now just use the site as a test site.
Putting aside the obvious benefits that an FAQ section has for users, due to the success of this small site I realised just how much potential an FAQ section (and the alike content) can have to drive relevant traffic to a site too.
If you can create an FAQ section based around questions with high search volume for various questions related to your site, products or services, you could be onto a winner.
On another note, those 314 Facebook likes on whendidthetitanicsink.com are real. I’m still confused why anyone would like the site on Facebook.
I also realised the potential traffic misspellings can drive, to date, people have entered the site via 1500+ variations of the keyword “when did the titanic sink”. I’ve uploaded an export of the keyword data within Analytics so you can personally see: http://peterb.rown.co.uk/wp-content/uploads/2012/07/Analytics-whendidthetitanicsink.com-Organic-Search-Traffic-20110201-20120728-1.csv